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Attention Real Estate Agents: It's time to back away from the keyboard

Updated: May 30, 2021

Real Estate Agents,

You’re some of the best salespeople on the planet.

It’s true. You walk your clients through what is usually the biggest transaction of their lives, and hold their hand every step of the way. You convince them to move out of their ‘favourite neighbourhood’, or to exceed what they initially told you is their ‘max budget,’ all because you know they’ll be getting an incredible deal.

When it’s time to sell, you become their fiercest ally. You and your team are ruthless advocates for your clients. You’ll go to extraordinary lengths to turn their property into someone else’s dream, and you won’t stop until they get the highest price possible.

Simply put, you’re fantastic at what you do.

You’re also incredibly busy!

Most agents I know live in their cars, never turn off their phones, and are sponsored by caffeine. It can be an incredibly rewarding career, but it’s also an exhausting one.

So what makes you possibly think that you have time to write your own web content?

It’s way too much on an already full plate. You know that your success is the product of having an amazing team behind you. From stagers and painters to photographers to movers, everyone you work with is invaluable to help build your brand. Even if you know how to do all of it yourself, and may have done it yourself in the early days, you know that having the right team behind you will only increase your sales.

Writing property descriptions, neighbourhood features, blogs, newsletters, articles, and any other content you put out is instrumental to your business, but it’s also tremendously time consuming. You have umpteen writing tasks on your to-do list - what would happen if you were to offload some of those so that you could focus on other pressing matters without constantly feeling like you’re being pulled in every direction? How much more would that allow you to get done each day?

So if you don’t have a writer on your team yet, now is the time to make that happen. Even if you write great descriptions of your key neighbourhoods, and dynamite newsletters, the time that it takes you to hammer out all of that content is time that you could actively be working one-on-one with your clients.

Bringing the right writer onto your team can make your work shine just as brightly as perfect staging, or an amazing photographer. A talented wordsmith is an artist just the same, and can write perfectly to those images to make all of your content that much stronger.

Even if you are a strong writer, time at the keyboard is likely not your best investment. Instead I would be happy to work with you on a content strategy that integrates smoothly with your team, preparing materials that make your properties sound as good as they look.

Contact me today to set up a time to discuss.

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