I've been thinking a lot about new beginnings.
This week marked labour day, which for better or for worse is always a sign that summer is drawing to a close.
My own personal Facebook feed has been overrun with adorable pictures friends are posting of their children starting their first day of school - for many their first day of school ever, for some their 'last first day,' but for all it's the first time they've been in a classroom in many months.
This week also marked Rosh Hashanah, the Jewish New Year (the Jewish year follows a lunar calendar). It is a holiday celebrated with family and friends wishing each other a sweet year to come. Rosh Hashanah also marks the start of an 8-day period in the Jewish faith ahead of Yom Kippur, where worshipers are encouraged to cast off their sins from the past year, and pray for a positive inscription in the Book of Life.
Needless to say, this is a season for new beginnings.
For small businesses this is also a popular time to pause and take stock of the year. Many business owners treated themselves to a well-deserved rest at the end of August after a particularly difficult year, and are now returning to plan the road ahead for the rest of 2021.
If you are in the business of providing services, this is a perfect opportunity to reach out and reconnect with your client base.
While everyone is thinking about what to do next, and what they still want to accomplish in the coming months, remind them that you are available to help.
If you provide services to businesses, remember that many are allocating their spending for the rest of the calendar year, so this is an ideal time to become part of their plans.
While your clients are busy contemplating their next few months, take the time to plan out yours as well. Put some thought into how you are going to keep your messaging clear, cohesive, and consistent. The work that you put in over the next few weeks can help ensure a solid finish to the year, and a powerful start as we plan to head into the next.
While you're planning your budget, remember that you don't need to go about sending out this messaging on your own. Writing takes away precious time for those who struggle with it, and they're rarely happy with the end result. Hiring a writer who can communicate clearly means that your messaging can be focused, approachable, and can tell your clients in very straightforward terms how you can help them excel.
Ready to give some thought about how a content writer can help your business? Let's talk about how we can work together. Contact me today to set up a conversation.
Happy New Year to those celebrating, Happy Fall, and cheers to future success.