Does your website have a blog? When's the last time that you put up a new blog post?
If it's been a few weeks, or even a few months, it's never too late to get back on the wagon. If your business is looking to bring in clients at all (if not then hey, bravo!) then a blog is a great way to strut your stuff.
Since blog posts can easily be broken down into lists, here are the top 5 reasons why your website needs a blog (meta, I know!)
Improve your SEO - Your website may be great, but if no one can find it then it's not doing much to grow your business. Blog posts can be written carefully in a way that they answer the questions people are searching for on Google, and that in turn helps drive traffic to your site. Make no mistake though - Google is pretty sharp, and will catch on if you're writing for a robot audience. Just because something is written with SEO in mind, that doesn't mean that it can't also be an enjoyable read.
Take a deeper dive - When you're writing your website content, you want to make sure that you're not drowning the reader in too much information on any given area. They should know who you and your business are, what you do, and what you can offer them, but that shouldn't get too far into the weeds. A blog post, on the other hand, is a chance to take a closer look at a topic that would interest your reader. That way someone can read it if they're interested, but doesn't have to sift through the primary site content if they're not.
Stay fresh - Unless you're constantly making tweaks, it's unlikely that you're updating your website content a few times a month. With a blog however, you're able to keep fresh and updated content regularly without having to totally overhaul your site. Remember, a blog that looks stale-dated (no posts for months, or even years) is going to give away how stale your website is. Even two or three posts per month will allow you to offer visitors fresh and timely updates about your business, your industry, and anything else they need to know.
Show some knowledge - Remember how I said blogging is an opportunity to 'strut your stuff'? A blog is a great way to offer a bit of thought leadership on something in your industry, so that someone can learn more about your perspective if they're interested. This does not mean that all blogs should be professorial - blogs do their best work when they engage a broad base of readers. Remember, your potential client does not need to become the subject matter expert just by reading your site. They need to know that you're the expert though, and when they should call you.
Feed your social - A blog will help you get found online but it's always better when your digital presence includes some great social media. If you're ever at a loss for what to post on your social channels, turn to your blog for some guidance! For example, this 5-part list could easily become 5 separate social posts if needed! Think about different ways to package out your information, and remember that no two posts need to be perfectly identical. Think of your blog as a starting point, and let it inspire new ways to give out great information.
If all of this sounds like a good idea but something that you're way too busy to handle on your own, I can help! This is exactly what I do. I believe that blogs are a great opportunity for telling stories, and I would love to help tell yours in a way that helps your clients learn more about your business. Contact me today to learn more about how we can work together.