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About The Write Stuff Agency

About

I started the Write Stuff Agency in 2019 knowing that I was officially done with law. That wasn’t who I was meant to be. I knew that I could write, and I knew that I could tell stories – I just wasn’t sure if I could fashion a career out of it. Well, you truly never know until you try, right?

Now here we are! The Agency has changed shape through the years, and the types of clients and list of services has grown and evolved, but ultimately it’s always been about storytelling. My clients are generally either too afraid to touch a keyboard, or folks who can tell a great story but just don’t have the time. Either way I’m here to help.

About Shaun

Shaun Bernstein - Thw Write Stuff Agency

Shaun Bernstein

Owner and Chief Storyteller

Shaun Bernstein describes himself as a journalist-turned-lawyer-turned-storyteller. Try saying that three times fast!

Shaun initially started his career as a journalist, including a graduate diploma in journalism and a prestigious internship at the Canadian Broadcasting Corporation. He learned to write for a variety of different media including newspaper, magazines, radio, television, and online publications. Shaun still credits his journalism training with shaping his keen interest in storytelling, and his desire to get a complicated message across simply and effectively.

Shaun then went to law school, earning his Juris Doctor from the University of Windsor Faculty of Law in 2015, and proceeded to practice as an employment lawyer around the Greater Toronto Area. He represented employers and employees in a variety of issues, and while he loved working with people, he wasn’t cut out for the acrimony of legal practice.

Today, Shaun is over the moon doing what he loves. While he may have never seen himself as an entrepreneur, he’s madly in love with the flexibility of his work, and the ability to help clients across all industries with their unique needs. The business has also expanded, including his co-hosted podcast, Branding and the Beast, and a growing number of courses and public speaking engagements.

When he’s not at a keyboard, Shaun keeps busy networking in his community, serving on various boards including the Durham Community Legal Clinic and the Whitby Chamber of Commerce. He and his wife are also trivia obsessives, and he can usually be found playing weekly at their local brewery, indulging in a virtual game online, or moonlighting for any strong team who needs a ringer.

Frequently Asked Questions

This is where you will find most answers. If there should still be any questions left, don’t hesitate to contact us.
How quickly can you write something?

I was trained in a newsroom, so I’m used to producing things quickly on tight deadlines.That said, it’s always ideal to give things a bit of time! The general turnaround on a blog (800-1200 words) is about two weeks, and that goes for most things of a similar length. Websites inevitably take longer because of the various moving pieces involved. If there’s a rush job needed it may be possible, but a rush fee may apply.

Why is it important to have a personal brand besides your business brand?

I wrestled with this for a long time, especially as a solopreneur. There are some folks who believe that your personal brand and your business brand need to stay completely separate, but I don’t agree. No matter what you do, no matter who you’re with, people are forming relationships with you. If you’re your own business, then who you are as a person is integral to your success. If you’re part of a larger team, even a multinational one, your voice and your relationships are still critical to your success. Don’t lose that behind a faceless brand.

Do you use Chat GPT or other AI?

I don’t. The last time you’ll encounter AI in my business is using my calendar booking link – that’s it. While I believe AI tools can be helpful in a lot of aspects, they’re not very good at making you sound human. The word salad they produce isn’t moving you any further ahead, and it isn’t helping you stand out. That’s why you’re hiring me in the first place!

How often should I be updating my content?

Have you ever jumped onto a website and noticed that the blog hasn’t been touched in six months, or even sometimes years? What does that tell you about that website, or even about that company? You may not need new content daily, but regular additions are important, as is a review to make sure that what you have up still accurately reflects your business.

How do you handle SEO?

That’s okay! Take a deep breath, and reach out anyway. Sometimes the best place to start is by putting yourself into your client’s shoes, and looking at your business from their vantage point. What do they need to know? What do you want them to know? What knowledge do you want them to have before they even call you? Let’s talk about what makes sense, and then we can put a plan together.

What if we don’t know what to write, or where to start?

That’s okay! Take a deep breath, and reach out anyway. Sometimes the best place to start is by putting yourself into your client’s shoes, and looking at your business from their vantage point. What do they need to know? What do you want them to know? What knowledge do you want them to have before they even call you? That’s a conversation Shaun is happy to have with you in order to help the next steps take shape.

Contact me