We specialize in
stories.
Your story MATTERS. No matter what industry you’re in, you’re probably already working in a crowded marketplace. Other companies both locally and overseas are offering competing products and services, maybe even with similar attributes, and possibly even at a lower price.
It’s your story that sets you apart.
Our services
Books
You’ve been wanting to write a book for a long time. The problem is, you have no idea where to start.
You’ve seen ads for AI services, except it’s not AI’s story to tell – it’s yours. You want something that’s going to sound like you, and a way to deliver your message to those who need to hear it the most.
I’m that ghostwriter. I’m here to be your silent partner in writing your book. We spend time together getting your story down, and then shaping it into a way that’s smooth, coherent, and engaging.
We’ll build a process that works for you to draft the manuscript that you can be proud of. Whether you’re looking to self-publish and market your own eBook, or looking to invest in working with a publishing house, we’ll get you a draft that’s ready to take those next steps.
Got a memoir in mind, need to write a how to, or have wisdom to impart to others? Let’s get started together.
Thought Leadership
What the heck is thought leadership, anyway?
The beauty of thought leadership is it can take so many different forms. If you want to stand out in your industry, it’s probably because you have something to say! You have ideas to contribute to a broader conversation about the things people are talking about.
You can do that through something like LinkedIn, or you can make larger contributions through columns, articles, or a newsletter. You might even find that a combination of several of these work best for your audience.
Whether you don’t have time, or don’t know quite how to say it, working with a ghostwriter will make your content the words that people want to read, want to learn from, and most of all want to remember.
We’ll identify your content pillars, your calls to action, and work together to produce posts in all forms that you’ll be proud to have your name on.
Website Writing
If you think website writing is simple, take time to stop and read a bad one.
Your website is your calling card, and it can also be your tool to build new business. It should reflect your brand just as powerfully as your social media and your physical presence.
Your site may need to be complicated, or maybe it’s simple, but either way it needs to tell yours and your brand’s story. That means providing enough content for the curious, but doing so in a way that’s interesting, engaging, and easy to follow.
Whether you’re overhauling your current website or starting from scratch, I’m here to help and will bring in the right folks (website design, graphic design, photography etc.) to assist however you need.
Blogging
Your blog is what’s going to keep people coming back to your website over and over again. It’s a great way to share important information, answer questions that your clients are asking, and offer perspective on the important news of the day.
Except you’ve let yours lapse – 3 months, 6 months, 2 years, 5 years. It happens to the best of us!
The answer is probably because you’re too busy or too nervous about writing, or a combination of the two. That’s okay! Save your time and headaches and hire an experienced writer who knows how to write informative, engaging copy. Instead, spend your time doing the lucrative client work all while you’re outsourcing important copy that helps bring people through the door.
Whether you’re looking at 1, 2, 3, or even 4 posts a month, I’m here to craft original, informative, and enjoyable content that keeps your customers and clients engaged, and keeps them coming back to you.
Editing
Already started writing and you want to keep going, but you need a second set of eyes?
I’ve edited everything from articles and websites and sales catalogues, to white papers and manuscripts. The goal of great editing is to be able to say it better, but still in a way that it sounds like your voice.
All editing projects look different, and the scope of the work can vary depending on the current state of your project and what you’re looking to achieve.
Have a project in mind? Let’s talk about it.
Keynotes
You’ve been asked to give the big speech – great!
What you say, and how you say it, means everything. A well-written, polished keynote can make the difference between an audience that checks out, and one that signs up for whatever you have to offer.
The best keynotes tell stories, and they do so in really engaging, relatable, human ways.
Other
Have a unique writing project that you want to tackle but have no idea where to start?
Let’s chat about it! If I can help, great, and if I can’t then let’s try and find you someone who can. Either way it’s worth a conversation.

“It’s such a pleasure working with Shaun. He definitely has the right stuff for writing fantastic content! Legal information in a totally digestible form, imagine!?! His passion for writing and journalistic background (among other talents) couldn’t be a better fit for the valuable service he has provided my business!”
What’s Next?
The Write Stuff Agency
Oshawa, ON Canada
shaun@thewritestuff.agency