
Don’t Write Sales Copy That Gets Lost In The Noise
Written by Shaun Bernstein on .
We live in a world of noise.
It’s true. The news is overcrowded with loudmouth politicians vying for attention, and meaningless celebrity gossip.
Advertising has become so ubiquitous that it’s inescapable. Everything truly is an ad for something else.
Our social media feeds aren’t much better, with memes trying to distract us from focusing on any one thing for too long.
But this isn’t about me sounding like the old man yelling at a cloud.
It’s about the bigger question for those who are looking to cut through all of that static.
How do you avoid getting lost in the noise…

Death By Algorithm
Written by Shaun Bernstein on .
We’re dying by algorithms, and we’re not alone. Sow hat can we do about it?

What Happens When The Clock Tiks?
Written by Shaun Bernstein on .
We’re living in strange times.
10 years ago, the notion of Donald Trump as President of the United States was deemed as so outlandish, he was making appearances on Saturday Night Live and the Tonight Show as the butt of the joke. Now, after his initial four year term, he’s back in office once again and is not mincing words about his plans.
More interesting, though, is who’s coming with him this time. At the time of Trump’s first election, most social media platforms seemed to take a hard stand against many of his policies, or at least the way that he conducted himself publicly. Meta (Fa…

Goodbye internet?
Written by Shaun Bernstein on .
Is the internet over?
I was just chatting with a very wise friend yesterday about the recently-announced changes to Meta. Fact checking on social media may quickly become a distant memory.
The very conversation was wild to me. I did my journalism training in the days before social media became an unofficial news source for the world. At the time, if you wanted your news you went to Twitter. However, you knew to official feeds from people who were actually in the room and could report in real time.
Today Twitter, now X, has largely morphed into Elon Musk’s social experiment, and has l…