If your business has grown primarily through word of mouth, you may be feeling like you’re sitting pretty. Clients will keep spreading the good word, and the cash will be flowing non-stop. Except when it’s not. The problem with growing exclusively through word of mouth is that if you’re not putting in any effort yourself, eventually that growth will stagnate, or at least ebb and flow. Networking events are an amazing way to connect with new people, and can help leave a lasting impression with those who might already know about your business. They’re relatively affordable (if not free),…

We think about being in the wrong place at the wrong time as a stroke of bad luck. If an innocent bystander is harmed either in an accident, or during a crime, we shake our heads at something that was truly senseless. We tell ourselves that they were simply in the wrong place at the wrong time. We also think about being in the right place at the right time as a matter of luck. If something great happens to us that’s completely unexpected, we generally chop it up to good luck that we were there in that exact moment when that happened. Unless you believe that every outcome is a matter of …

What do you think of when you think of Gilbert Gottfried? Is it his voice of Iago, the wisecracking parrot in Aladdin? Is it his assortment of live action film and television roles, from Beverly Hills Cop II to the Problem Child movies? Or is it that iconic voice, which came through in everything from his celebrity roast appearances to his time as the nasal-voiced Aflac duck? The comic’s work is being remembered this week after his death on Tuesday, but for true Gilbert Gottfried fans, some of his best work happened on his podcast. The Gilbert Gottfried Amazing Colossal Podcast started…

I’ll let you in on a little secret… The Write Stuff Agency has been built almost entirely on referrals. It’s true. I’ve spoken before about how this business started almost on something of a lark, trying to road test the idea of content writing for others under their own brands. I was, and always will be, incredibly grateful to those initial clients who believed in my skillset and were willing to take a chance. The local real estate agent looking to boost his profile, the real estate lawyer who had been struggling to do her own website, the criminal lawyer who had just joined a new par…