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Author: Shaun Bernstein

Why AI Can’t Finish The Job

Have you read anything online recently that you’ve found yourself having to reread a few times over? At a surface glance everything appears normal, but when you dig a little deeper you realize that it doesn’t flow well, and isn’t quite making sense? Congratulations. You’ve most likely stumbled upon AI-generated copy. If you’re reading through things quickly, and not really paying attention, you may not notice that you’re reading something created by ChatGPT, Bard, or another-AI based software. The trouble, though, is that a lot of people...

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Words Matter, Now More Than Ever

Words matter. In fact, they matter more today than ever before. In a world of AI-generated content, social media captions, soundbites and taglines – your words matter. They matter because people want to know what you have to say, you and your business.  They matter because your customers and clients want to know what you believe, what you stand for, what you support. They matter because when everyone else is speaking, your silence alone may speak volumes.  When ‘far away’ hits close to home This month marks one of the worst crises that the Middle...

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Top 5 Reasons To Update Your Website

This website is so great, it will last forever! Except it won’t. A fresh new website update is like a fresh coat of paint for your business. Even if it’s a very crisp, clean aesthetic, that shine of a refresh really stands out. That shine will last for a few months, maybe even a year or two if you’re lucky. Yet over time, that shine starts to wear off. Walls get scuffed, dented, and dinged up. The property also changes – new fixtures, new furniture, and new artwork can all mean that things don’t look quite the same as they did. Eventually it’s...

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The Perfect Website Doesn’t Exist, And That’s Okay

Four score and seven careers ago, I worked with a man who we’ll call Dave. In the halcyon days of the ecommerce, Dave was readying himself for entrepreneurship with his new home based business. Dave had all of the knowledge and training he needed, and an amazing product on his hands, but he refused to launch his business until he had built the perfect website. After two years of struggle, Dave walked away from it all. Neither the website, or his business, ever launched. I’ve never forgotten Dave’s story, and still see examples of this same pattern with countless...

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