Author: Shaun Bernstein

How many times have you seen a website and felt nothing? What made that website fail to stand out? You’re searching for information, and your search engine sends you somewhere that it thinks might be helpful. You browse through the site, and the information is there, but it’s a completely unmemorable experience. There’s absolutely nothing to stand out. You may walk away with what you need, but unless you saved or even printed specific pages, you’ll be hard-pressed to remember where you found the information. That’s the challenge of having a mediocre...

Have you read anything online recently that you’ve found yourself having to reread a few times over? At a surface glance everything appears normal, but when you dig a little deeper you realize that it doesn’t flow well, and isn’t quite making sense? Congratulations. You’ve most likely stumbled upon AI-generated copy. If you’re reading through things quickly, and not really paying attention, you may not notice that you’re reading something created by ChatGPT, Bard, or another-AI based software. The trouble, though, is that a lot of people actually...

Words matter. In fact, they matter more today than ever before. In a world of AI-generated content, social media captions, soundbites and taglines – your words matter. They matter because people want to know what you have to say, you and your business.  They matter because your customers and clients want to know what you believe, what you stand for, what you support. They matter because when everyone else is speaking, your silence alone may speak volumes.  When ‘far away’ hits close to home This month marks one of the worst crises that the Middle...

This website is so great, it will last forever! Except it won’t. A fresh new website update is like a fresh coat of paint for your business. Even if it’s a very crisp, clean aesthetic, that shine of a refresh really stands out. That shine will last for a few months, maybe even a year or two if you’re lucky. Yet over time, that shine starts to wear off. Walls get scuffed, dented, and dinged up. The property also changes – new fixtures, new furniture, and new artwork can all mean that things don’t look quite the same as they did. Eventually it’s...