Author: Shaun Bernstein

This is my first blog in far, far too long. More months than I am proud of for sure. I make no excuses for it, but it’s always interesting to look back and ask why. Why would I, a professional blogger, have allowed my own blog to lapse? The truth is that I fell into the same trap that so many of my clients fall into as well. I got busy. At the start of the year, I set goals for the Write Stuff that seemed lofty even to me, but I dutifully wrote them on the whiteboard in my office and stare at them daily. It’s September, and I’m on track to meet them if...

How many times have you seen a website and felt nothing? What made that website fail to stand out? You’re searching for information, and your search engine sends you somewhere that it thinks might be helpful. You browse through the site, and the information is there, but it’s a completely unmemorable experience. There’s absolutely nothing to stand out. You may walk away with what you need, but unless you saved or even printed specific pages, you’ll be hard-pressed to remember where you found the information. That’s the challenge of having a mediocre...

Have you read anything online recently that you’ve found yourself having to reread a few times over? At a surface glance everything appears normal, but when you dig a little deeper you realize that it doesn’t flow well, and isn’t quite making sense? Congratulations. You’ve most likely stumbled upon AI-generated copy. If you’re reading through things quickly, and not really paying attention, you may not notice that you’re reading something created by ChatGPT, Bard, or another-AI based software. The trouble, though, is that a lot of people actually...

Words matter. In fact, they matter more today than ever before. In a world of AI-generated content, social media captions, soundbites and taglines – your words matter. They matter because people want to know what you have to say, you and your business.  They matter because your customers and clients want to know what you believe, what you stand for, what you support. They matter because when everyone else is speaking, your silence alone may speak volumes.  When ‘far away’ hits close to home This month marks one of the worst crises that the Middle...