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The Perfect Website Doesn’t Exist, And That’s Okay

Written by Shaun Bernstein on .
Four score and seven careers ago, I worked with a man who we’ll call Dave. In the halcyon days of the ecommerce, Dave was readying himself for entrepreneurship with his new home based business. Dave had all of the knowledge and training he needed, and an amazing product on his hands, but he refused to launch his business until he had built the perfect website. After two years of struggle, Dave walked away from it all. Neither the website, or his business, ever launched. I’ve never forgotten Dave’s story, and still see examples of this same pattern with countless businesses today…
Sharon Stone

Come As You Are, In Sickness And In Health

Written by Shaun Bernstein on .
Remember Sharon Stone? The actress had a massive career in the 1990s starting with Basic Instinct, and then following that up with movies such as Sliver, Casino, and other blockbusters. She frequently graced movie posters and magazine covers throughout North America and beyond. And then, in an instant, she vanished. Except she didn’t vanish. In 2001, Sharon Stone had a massive stroke and a brain hemorrhage. While media accounts downplayed the severity of the incident at the time, Stone now says that she was given a 1% chance of survival, and that it took her 7 years to recover. Even th…

A More Inclusive Holiday Greeting

Written by Shaun Bernstein on .
How does your business send out holiday greetings? Decades ago, warmest wishes for Judeo-Christian holidays were bandied about in corporate communications without even a second thought. Wishing someone a ‘Merry Christmas’ or a ‘Happy Easter’ was simply de rigueur, without a second thought paid to anyone whose faith or culture does not include these traditions. Today tides have changed significantly, with a broader societal move towards inclusion and multiculturalism for the variety of faiths and cultures that are now encompassed by the Canadian mosaic. Leaders and politicians will send …

The Good, The Bad, and The Ugly about Chat GPT

Written by Shaun Bernstein on .
Unless you’ve been offline for the past 6 months (in which case, welcome back!), you’ve probably heard about the latest evolution in artificial intelligence. Platforms such as Chat GPT, Google’s Bard, and other similar copycats have seemingly taken the content creation world by storm. In short, the platforms offer a new level of artificial intelligence which can seemingly generate copy from what it finds online. Sounds crazy, no? At a glance, these chat bots have some impressive capabilities. Yet when you peel back the layers, you begin to see some of the holes. Peel back further and th…