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The Good, The Bad, and The Ugly about Chat GPT

Written by Shaun Bernstein on .
Unless you’ve been offline for the past 6 months (in which case, welcome back!), you’ve probably heard about the latest evolution in artificial intelligence. Platforms such as Chat GPT, Google’s Bard, and other similar copycats have seemingly taken the content creation world by storm. In short, the platforms offer a new level of artificial intelligence which can seemingly generate copy from what it finds online. Sounds crazy, no? At a glance, these chat bots have some impressive capabilities. Yet when you peel back the layers, you begin to see some of the holes. Peel back further and th…

Bollywed offers lessons in digital marketing

Written by Shaun Bernstein on .
Has anyone else started watching Bollywed? It’s a CBC reality show set in Chandan Fashion, a popular Indian high-end bridal salon on Gerrard St. in Toronto. It’s a family run business, started by the patriarch, Jatinder ‘Kuki’ Singh in the mid 1980s, which he now runs along with his grown children. Kuki is something of a local legend in the neighborhood, and he’s built a highly successful business based on his big personality, great offerings, and stellar customer service. Picture the King of Kensington…only in a loud jacket and a colourful turban. Kuki’s children, however, one of who…
The Write Stuff Agency

What will change in 2023?

Written by Shaun Bernstein on .
Einstein never actually said “insanity is doing the same thing over and over again and expecting different results.” No one’s quite sure who said it. Whoever did say it may be genius. It’s true in life, and it is certainly true in business. If a business of any size becomes successful, they might attribute it to staying with “tried and true” methods, or “sticking with what works.” That can be a great way to remain consistent in business. Except it doesn’t work as well if you’re looking to grow. If you’re looking to take your business to the next level, you’re probably going to have to do…

You Never Know Who’s Reading

Written by Shaun Bernstein on .
Some businesses are fairly easy to quantify. Numbers are how they know that they’re successful. If you’re selling units of anything, you’re tracking your numbers because they represent the health of your business almost definitively. How many units did you sell this year? How many more than last year? Are you hitting your revenue targets? How much inventory do you have on hand? There are a million of these sorts of questions. Then there’s a fuzzier one: what is your customer acquisition cost? In short – how much money are you spending to acquire each new customer? (or client, or buyer, e…