Congratulations! Your last marketing initiative to drum up business was a huge success. The last article you wrote about thought leadership was shared around through your industry and got a ton of views. Word about your latest sale spread throughout your customer base and led to a huge uptick in traffic. You produced a new infomercial that blew up the internet and got everybody talking. Great! Congratulations! Any of these milestones would be a huge success for your business. So what comes next? After the Party Ends When you have that sort of massive success in your business, your first inclination...

Every entrepreneur should be lucky enough to have a friend like Rafi. To know Rafi is to marvel at his energy and his aptitude for building social networks. To really know Rafi is to marvel at his kindness and generosity. I first met Rafi back in our undergraduate days, but I would be lying if I said that we knew each other well. He was on my radar, and I was on his, but we were in our early 20s both trying to figure our lives out. It’s only within the last few years that I have been fortunate enough to join Rafi’s inner circle, and I count my blessings at the good fortune to do...

Let’s be honest – there are few things that can upset your day quite like seeing Christmas decorations for sale in July. Or August, that magical time of year where you can buy both sunscreen, and a children’s snowsuit, in the same store. Thankfully the days are still warm, the sun is still shining, and the late evening sunsets are still a thing of beauty. However, as much as we try to put it out of our minds, we all know something breezier is lurking just around the corner. That’s right, it’s that other f-word. Fall. While the season doesn’t officially start...

“See I’m all about them words/ Over numbers, unencumbered numbered words/ Pages and pages for words and/ More words than I have ever heard and I/ Feel so alive” – “You and I both” by Jason Mraz Words are unbelievably powerful tools. The pen truly can be mightier than the sword. Words can make you laugh, and they can make you cry. They can make you fall in love, and they can make you fall into a rage. Most of all words have the power to make you take notice, and they have the power to make you take action. That is one of the key components of any marketing. In...