Author: Shaun Bernstein

Today is The Write Stuff Agency’s 6th birthday. Admittedly it’s also the first blog post up here in a while. I am the proverbial shoemaker’s child. Every year on this day I like to post a few lessons, and that’s certainly one. Most of my clients aren’t blogging not because they don’t want to, but because they’re simply too busy. As irksome as it is to admit that I’ve fallen into the same trap at times, I think I’m equally guilty. If nothing else, I understand, and believe me I empathize. But I also understand what happens...

We live in a world of noise. It’s true. The news is overcrowded with loudmouth politicians vying for attention, and meaningless celebrity gossip. Advertising has become so ubiquitous that it’s inescapable. Everything truly is an ad for something else. Our social media feeds aren’t much better, with memes trying to distract us from focusing on any one thing for too long. But this isn’t about me sounding like the old man yelling at a cloud. It’s about the bigger question for those who are looking to cut through all of that static. How do you...

We’re dying by algorithms, and we’re not the only ones. Of all the memes that I saw over the past few days mourning the murders of the Bibas family in Israel, one was particularly poignant. It noted that while the Jews on your social media feeds spent days posting almost exclusively about the tragedy, perhaps the most attention the hostage crisis has gotten since October 7th, most of the non-Jews barely noticed it was happening. The meme described it as living in two different worlds, which may not be far from the truth. On my own personal feed, half of my contacts were plunged...

We’re living in strange times. 10 years ago, the notion of Donald Trump as President of the United States was deemed as so outlandish, he was making appearances on Saturday Night Live and the Tonight Show as the butt of the joke. Now, after his initial four year term, he’s back in office once again and is not mincing words about his plans. More interesting, though, is who’s coming with him this time. At the time of Trump’s first election, most social media platforms seemed to take a hard stand against many of his policies, or at least the way that he conducted himself publicly. Meta...